Media Planning Built for the Agentic Era

Three phases, Business Context, Growth Audiences, and Ecosystem Planning, link brand strategy directly to media execution. Brand equity and research data from Stagwell or the client inform positioning, audience segmentation, messaging, and the role each channel plays. The Stagwell ID Graph, enriched by proprietary datasets from Harris Poll, BERA, and NRG, aligns audience needs, message sequencing, and media selection within The Media Machine (TMM), Stagwell's proprietary platform for agentic workflows, automation, and custom planning models. Clients gain stronger brand equity, more efficient media, and programs that deliver both short-term results and long-term growth.

More than 30 specialist agents, including platform-specific buying agents, handle campaign execution under an orchestration agent that breaks the media plan into tasks and assigns them. These agents build, publish, and optimize campaigns while surfacing top-performing tactics, recommending budget shifts, and running ongoing QA and pacing checks. Human oversight is built into the process: plans are approved before publishing, and client-dedicated activation specialists approve and implement optimizations.